4 Tea Trends For 2024
4 Tea Trends For 2024: A Retailer's Guide to Stocking NEMI Teas
As we amble through another year, the world of tea is witnessing exciting shifts and innovations that are shaping the industry in 2024. Consumers are becoming increasingly health-conscious and experimental in their choices, a pattern that has led to a surge in demand for unique and high-quality teas. Projected worldwide revenue in the tea market alone is expected to reach approximately $127.3bn in 2024, with demand highest in China. Overall, the market is projected to exhibit a volume growth of 2.3% in 2025. With this in mind, it’s a great time to get aligned with trending tea blends and popular picks this year, to ensure you’re stocked for success in 2024!
Wellness Infusions
In 2024, wellness trends continue to dominate across industries, with health-conscious consumers empowered to make more responsible choices for the benefit of their physical and mental health. What does this look like in the tea market? Blends that not only stimulate the taste buds, but also contribute to overall wellbeing.
Nemi Teas has responded to this demand by offering a range of wellness infusions, blending traditional tea leaves with herbs and botanicals known for their health benefits. Retailers looking to cater to health-conscious customers can capitalise on our Detox Blend, featuring a mix of green tea, lemongrass, and dandelion, promoting detoxification and vitality. Another refreshing and zingy option to stock up on is our Lemongrass & Ginger Teabags, available to purchase wholesale on CREOATE.
Exotic and Rare Varieties
Tea enthusiasts are on the lookout for unique and rare tea varieties that provide a multi-layered sensory experience. Nemi Teas prides itself on sourcing premium tea leaves from around the world, ensuring a diverse and exotic selection.
From the Himalayan Bliss black tea to the Japanese Matcha Zen, retailers can attract adventurous tea drinkers by stocking Nemi Teas’ exclusive offerings, helping them set the tone for adventure simply by switching the kettle on.
Sustainable and Ethical Practices
Environmental concerns are high on the agenda of many modern consumers, playing a huge role in shaping shopping choices and market trends. Keep in mind, however, that sustainability is not just a trend; it's a necessity. At Nemi Teas, we take pride in our commitment to ethical and sustainable practices. We work closely with tea estates that prioritise environmental conservation and fair labour practices. Retailers who align with and stock Nemi Teas not only offer premium products, but also contribute to a more sustainable and ethical tea industry.
Innovative Tea Formats
Tea consumption is no longer limited to traditional brewing methods. In 2024, there's a growing interest in innovative tea formats that cater to on-the-go lifestyles.
Nemi Teas has adapted to this shift by introducing convenient and eco-friendly tea bags and ready-to-drink options for busy modern lifestyles. Retailers can tap into this trend by stocking Nemi's teabag options, offering customers choices, and more ways to enjoy the drinks they love, anytime, anywhere.
Stay on Trend in 2024
The key concepts for the tea market in 2024 are wellness, sustainability, and innovation. Keep these in mind when stocking up your selection, and you can’t go far wrong. And, with Nemi Teas’ high-quality selection of teas, blends and infusions perfectly aligning with these trends, our products are an excellent choice for retailers seeking to build on their existing product offerings. By stocking Nemi Teas, retailers can not only stay ahead of industry trends, but also contribute to a tea culture that values quality, health, and green practices.